On the evening of May 30, 2025, the Hanoi Tourism Festival 2025 officially opened at the Thang Long – Hanoi Heritage Conservation Center (19C Hoang Dieu Street, Ba Dinh District) in a vibrant and solemn atmosphere. With the theme “Experiencing Hanoi 2025”, this is an annual tourism promotion event of the Capital, aiming to honor cultural and historical heritage values and promote Hanoi’s tourism potential and products to international friends.
The opening ceremony was attended by central government representatives including leaders from the Vietnam National Authority of Tourism and related units; leaders of the Hanoi Party Committee, People’s Council, and People’s Committee; district-level authorities; representatives from Departments of Tourism and Departments of Culture, Sports, and Tourism from provinces and cities cooperating with Hanoi in tourism development. Also in attendance were representatives from embassies, international tourism organizations, business associations, travel and hospitality companies, craft village representatives, culinary artisans, and numerous national and local media outlets.
During the event, Ms. Dang Huong Giang, Director of the Hanoi Department of Tourism, stated:
“The Hanoi Tourism Festival is one of the city’s major annual tourism promotion events. It is a highly anticipated occasion for travel lovers, Hanoi enthusiasts, and those passionate about exploring the beauty of Vietnam and its people. In recent years, the Festival has introduced and promoted many unique and attractive tourism products. It serves as a platform to strengthen connections among tourism, culture, and people through various activities, stimulating travel demand and experiences.”
Exhibition Booth of the Van Mieu – Quoc Tu Giam Cultural and Scientific Activity Center
The festival brings together over 150 booths, offering visitors a wide range of experiential journeys. Within this vibrant atmosphere, the Văn Miếu – Quốc Tử Giám Cultural and Scientific Activity Center proudly introduces a selection of unique souvenirs deeply embedded with historical and cultural values. These include finely crafted items such as vinh quy bái tổ fans, thermos bottles, ceramic mugs, notebooks, and bamboo pens — all bearing characteristic imagery of the historic site.
At “Experiencing Hanoi 2025”, the Center aims to bring heritage closer to the public through the engaging woodblock printing experience. The 82 Doctoral Steles at Văn Miếu – Quốc Tử Giám, recognized by UNESCO as a Memory of the World heritage item, represent a rich trove of historical stories, Vietnamese Confucian educational excellence, and Le dynasty sculptural artistry. These souvenirs are not only meaningful gifts for visitors but also serve as a bridge that brings the value of Văn Miếu – Quốc Tử Giám, and Thang Long – Hanoi more broadly, closer to the public.
Visitors experience woodblock printing using designs from the Doctoral Steles at Văn Miếu – Quốc Tử Giám.
The exhibition space showcases various displays, from traditional craft village products and signature Hanoi cuisine to modern technology applications such as VR, 3D, flycam, and AI. Art performances creatively combine traditional genres like ca trù, xẩm, and chầu văn with contemporary elements, including áo dài fashion shows, lion dances, and street art. Business networking and promotion are enhanced through themed tours, tourism stimulus products, panel discussions on green and sustainable tourism development, and Halal tourism.
The Hanoi cuisine zone is another highlight, featuring iconic dishes like phở, bún chả, and lotus sweet soup, along with innovative culinary offerings. Visitors can also meet and interact directly with artists, artisans, and travel bloggers, and join mini-games to learn more about Hanoi’s culture.
The “Experiencing Hanoi 2025” Tourism Festival occurs from 8:30 AM to 10:00 PM, May 30 to June 1, 2025, at the Thang Long – Hanoi Heritage Conservation Center. The Văn Miếu – Quốc Tử Giám Cultural and Scientific Activity Center warmly invites all guests and tourists to visit, experience, and help spread the value of cultural heritage through our booth, and to immerse themselves in a vibrant and richly traditional festival space that embodies the spirit and soul of Hanoi.
