VAN MIEU – QUOC TU GIAM PARTICIPATES IN THE HANOI TOURISM GIFT FESTIVAL 2025

PROMOTING HERITAGE VALUES – CONNECTING CULTURES – SPREADING THE QUINTESSENCE OF THE CAPITAL

From April 11 to 13, 2025, the Hanoi Tourism Gift Festival will officially occur at the pedestrian zone on Tran Nhan Tong Street (Hai Ba Trung District, Hanoi).
The event, organized under the direction of the Hanoi Department of Tourism, is an annual initiative aimed at stimulating tourism demand and promoting the image of the capital city of Hanoi as a "Safe – Friendly – High-Quality – Attractive" destination. It also seeks to honor traditional cultural values through creative, unique gift products rich in heritage.

The opening ceremony of the "Hanoi Tourism Gift Festival 2025" welcomed the presence of distinguished central and local representatives, including:

Mr. Ho An Phong – Deputy Minister of Culture, Sports and Tourism
Ms. Nguyen Lien Huong – Standing Committee Member, Chairwoman of the Hanoi Fatherland Front
Mr. Nguyen Minh Quyen – Member of the Hanoi Party Committee, Vice Chairman of the Hanoi People's Committee
Mr. Dao My – Member of the Phu Yen Provincial Party Committee, Vice Chairman of the Phu Yen People's Committee
Mr. Ha Van Sieu – Deputy Director General of the Vietnam National Authority of Tourism
Ms. Cao Thi Ngoc Lan – Standing Vice President of the Vietnam Tourism Association
Ms. Bach Lien Huong – Member of the Hanoi Party Committee, Director of the Hanoi Department of Culture and Sports
Ms. Dang Huong Giang – Director of the Hanoi Department of Tourism

Delegates attended the official opening ceremony of the 2025 Hanoi Tourism Gift Festival.

Ms. Dang Huong Giang, Director of the Hanoi Department of Tourism, delivered the opening remarks at the ceremony.

This year's festival features nearly 80 booths representing local organizations, craft villages, heritage sites, and cultural-tourism institutions from Hanoi and other provinces. Each booth offers a unique cultural "puzzle piece," contributing to a vibrant atmosphere filled with exquisite handicrafts, traditional performances, folk games, and interactive cultural experiences that draw in locals and tourists.

The opening ceremony attracted thousands of attendees, including residents and tourists.

Participating in this year's festival, Van Mieu – Quoc Tu Giam proudly represents one of Hanoi's most iconic destinations – a Special National Monument deeply associated with Vietnam's educational and cultural history. This is a valuable opportunity to promote the site's image and heritage values to domestic and international visitors while introducing a line of signature tourism gifts. These efforts contribute to sustainable tourism development that is aligned with heritage preservation.

The iconic image of the Khue Constellation Pavilion (a prominent feature of Van Mieu – Quoc Tu Giam) was brilliantly showcased on the main stage of the 2025 Hanoi Tourism Gift Festival.

At the booth, visitors can enjoy and explore:

This video features stunning visuals and engaging information about Van Mieu—Quoc Tu Giam, including its signature architectural structures, such as Khue Constellation Pavilion, Dai Thanh Sanctuary, the 82 Doctoral Steles, and ancient garden spaces.
Special exhibitions and outstanding educational tours such as "Inspiring the Tradition of Learning," "Van Mieu Night Tour," "Stories from the Stone Steles," and hands-on creative activities for students.
Calligraphy demonstrations and unique souvenir items inspired by the spirit of learning and heritage values, crafted from traditional, eco-friendly materials.
Digital transformation tools that enhance the visitor experience, including interactive information systems and heritage interpretation applications.

Visitors eagerly posed for photos with products deeply imbued with the cultural and historical essence of Van Mieu – Quoc Tu Giam.

Inspired by the spirit of learning and knowledge and Hanoi's thousand-year history, the heritage site's gifts include bamboo cups, thermos bottles, pens printed with sacred mascots from the Temple's architecture and Doctoral Steles, "Vinh Quy" fans, notebooks featuring the iconic Khue Constellation Pavilion, study lamps, and more. These items vividly reflect creativity grounded in the rich traditions of Van Mieu.

In addition to offering unique gift items, Van Mieu's information booth provided comprehensive visitor guidance for exploring the heritage site, including details on daytime tours and the special "Van Mieu Night Tour" program.

The calligraphy-giving activity by traditional scholars ("Xin chữ Thầy Đồ") attracted a large number of enthusiastic participants, both locals and tourists. This meaningful cultural practice, deeply rooted in Vietnamese traditions during festive occasions such as Lunar New Year and other holidays, remains a cherished part of national heritage. At Van Mieu – Quoc Tu Giam, the activity has been well-preserved and strongly promoted, increasing international visitors' attention and appreciation.

Other Exhibition Spaces Within the Festival

Through its display and activities at the Hanoi Tourism Gift Festival 2025, Van Mieu – Quoc Tu Giam aims to reaffirm its role in contemporary cultural and social life, acting as a bridge between the past and present, between heritage and the community. The event also commemorates the 50th anniversary of Southern Liberation and National Reunification (April 30, 1975 – April 30, 2025) and contributes to the celebration of the National Tourism Year 2025 with the theme: "Hue – Ancient Capital, New Opportunity."

We warmly invite you to visit the Van Mieu – Quoc Tu Giam booth at the Hanoi Tourism Gift Festival 2025 to explore, experience, and share the invaluable cultural values of Thang Long – Hanoi, the thousand-year-old cultural capital.